Why Every eCommerce Business Should Launch a Mobile App Now?

 

The Explosive Growth of Mobile Commerce

The digital marketplace has witnessed a dramatic shift, with mobile commerce taking center stage. Today’s consumers no longer wait to get in front of a desktop—they shop, browse, and make purchase decisions on the go. Whether it’s ordering groceries, scheduling services, or shopping for fashion – smartphones are the go-to purchasing platform. This trend has created vast opportunities for brands that are mobile-enabled—and humongous losses for brands that are not.

Companies that adopt this transformation through utilizing Ecommerce App Development Services by expert providers are poised to drive more attention, establish stronger customer connections, and generate steady revenue. In this mobile-first world, performance, personalization, and speed aren’t just benefits—they’re expectations.

The latest stats:

Customers spent over 41 billion hours using shopping apps in the previous year—a 7.4% increase over 2023.

This runaway expansion highlights the most important insight – counting on mobile websites alone keeps significant revenue on the table. Investing in e-commerce development Services helps you keep pace with consumer behavior and gain a competitive advantage.

Mobile Commerce Growth Metrics

Metric Value
Share of mobile internet traffic~64% worldwide
M-commerce sales (2024)$4.5 trillion
Shopper time spent on shopping apps ~41 billion hrs (+7.4% YoY growth)

Why Mobile Apps are Better than Mobile Sites

Although mobile sites are necessary for discoverability, they fall short when it comes to engagement, retention, and conversion. A mobile app provides a fluid, intuitive, and engaging shopping experience specific to every shopper. 

From lightning-quick load times and offline support to enhanced personalization and one-click checkout – apps are designed for ease. They eliminate friction at each point in the shopper’s journey. Saved preferences, native device integration (camera, GPS, biometrics), and in-app-only promotions provide more reasons for consumers to remain engaged. 

More notably, push notifications allow businesses to reconnect with consumers in the moment—reminding them of a sale, forgotten cart, or new product arrival. This capacity to talk directly and dynamically is one of the largest reasons why businesses that invest in Ecommerce App Development Services always fare better compared to businesses that only use mobile websites. A professional Ecommerce App Development Company creates not only an app, but a strong customer touchpoint that converts casual browsers into loyal customers.

Whereas mobile sites provide access, apps provide performance and conversion:

  • App sessions involve customers browsing 4.2× more products during a visit.
  • Conversion rates on apps are 157% greater than on mobile sites.
  • Push notifications drive more frequent repeat visits, while personalization increases upsell opportunities.

Compared to checkout friction and loading delays on mobile sites, apps keep customers engaged and simplify the purchase process—an advantage only a professional Ecommerce App Development Company can provide.

Source: https://techbuilder.ai/why-every-ecommerce-business-should-launch-a-mobile-app-now/

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